Bankside Clean-up Campaign

Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Editorial Design • Display Graphics • Art Direction • Campaign Strategy • Branding

“Bankside Clean-up Campaign” logo

In a bid to protect the environment from litter and prevent local wildlife from becoming entangled in broken leader material, Trout Fisherman magazine established the Bankside Clean-up Campaign.

Aimed at anglers fishing smallwaters and stillwater reservoirs, I created a promotional poster for placement in fishing lodges to raise awareness, and bin signage encouraging safe disposal of broken leader. To further promote the campaign supporter’s keyring and window stickers were produced.

The campaign was well received, creating reader engagement in the magazine’s letters pages and social channels, with fisheries sharing their adoption.

“Bankside Clean-up Campaign” leader bin signage
“Bankside Clean-up Campaign” supporters’ poster
“Bankside Clean-up Campaign” supporters’ sticker
“Bankside Clean-up Campaign” and “Save Our Reservoirs” dual-sided campaign key ring
“Bankside Clean-up Campaign” social media advert

Publisher: Bauer Media