Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Social Media • Art Direction • Video Thumbnails • Branding
The magazine’s official YouTube channel was in need of a refresh to clearly define and update available content. Firstly I reorganised the existing videos into categories reflecting the magazine’s editorial sections. For clearer signposting I created branded screenshots utilising the same section colour coding plus titles.
In developing new video content for the channel I established an “Issue trailer” series by creating an easily updated video template. This joined the digital sampler pdf and official website’s latest issue page as part of a multi-channel solution to further promote the magazine.
With the Troutmasters Senior Final 2018, I briefed one of the magazine’s outdoors photographers to capture a range of footage from which I edited together a highlights/promotional video for the event.
Channel homepage
Categories
Publisher: Bauer Media
Leigh Johnson Creative 