Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Editorial Design • Book Design • Art Direction • Studio Photography • Video Editing
Collaborating with both Trout Fisherman and Trout & Salmon magazines editorial teams I co-designed a standalone 200 page fly-tying book, from concept through to final product. Featuring tools & materials, essential techniques and step-by-step sequences, it has everything a beginner or more advanced fly tier needs to get started is inside.
Colour coded for easy navigation, there are sections covering fly patterns for stillwater trout, river trout & grayling and salmon & sea-trout. A lay flat spiral bound spine was chosen to make it easy for fly tiers to refer to and follow the step-by-step guides while tying their flies.
I co-art directed a bespoke cover image shoot in the studio, to reflect a high-end aesthetic and highlight the striking colours of the fly patterns. To promote the release of the book, I had a short video trailer shot detailing the contents of the book. I edited it together with music and text transitions to produce the final cut.
The book proved a success, leading to the creation and publication of two further editions since its initial release.
Publisher: Bauer Media
Leigh Johnson Creative 