Hardy 150: Anniversary feature

Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Editorial Design • Art Direction • Picture Research • Video Thumbnails

To mark the 150th anniversary of famous tackle manufacturers Hardy, Trout & Salmon published a special section dedicated to the brand’s history and modern influence on angling.

Collaborating directly with Hardy, I sourced a broad range of historical material to shape a series of editorial features. These explored the company’s legacy in reel manufacturing, product innovation, and their new flagship museum store. An exclusive reader competition ran to win a 150th Anniversary reel.

I created the video thumbnails for two interviews that supported the editorial coverage on YouTube. One covered designing fly rods, while the second focused on how Hardy was viewed in the US.