Role: Graphic Designer
Sector: B2B Intelligence
Scope: e-newsletter • Art Direction • Campaign Strategy • Branding
Global Business Reports (GBR) wished to launch a variety of e-newsletters covering all areas of their business in order to keep sector specific corporate subscribers up to date with ongoing reports.
I established three distinct e-newsletter series, developing uniform colours, font and image styles for consistent branding under the GBR parent banner.
Created and launched using the emailbrain platform, the three series distributed to clients were as follows:
GBR Roundup
Monthly sector specific news, interviews and events. Distributed sequentially, I created four e-newsletters providing monthly updates within the following areas – Mining, Energy, Chemicals & Pharma and Aerospace.
GBR Connect Series
Featuring Presidents, CEOs and Senior management of major industries these special extended interviews with an industry expert would relate to ongoing country business reports.
GBR Report Release
Promotional press release for an upcoming report launch at international trade industry events. Dual language editions were created for some releases.
Publisher: Global Business Reports
Leigh Johnson Creative 
