Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Editorial Design • Art Direction • Campaign Strategy • Branding
Fly-fishing reservoirs have been struggling to stay operational. Trout Fisherman magazine launched a campaign calling for fly anglers to support their local reservoirs with a simple pledge to make one extra visit every season, thereby increasing overall visitation to avoid closure.
I set out by creating a campaign logo to serve in its promotion. This appears throughout the magazine – upfront on the Welcome page alongside campaign updates and on the regular Angler’s Map feature with a call to action to visit your local reservoir. For wider exposure, stickers and keyrings were made available for anglers to show their support.
Leigh Johnson Creative 