Role: Art Editor
Sector: Consumer Publishing (Angling)
Scope: Advertising Campaign • Editorial Design • Art Direction • Studio Photography
As part of my ongoing review of Trout Fisherman’s design and content, I identified an opportunity to elevate the humble magazine subscription advert.
Inspired by the familiar Spring/Summer and Autumn/Winter themes used in catalogues, I conceptualised two seasonal images. Each featured an angler dressed appropriately, carrying a copy of the magazine.
To ensure seasonal accuracy, I consulted with the editor and enlisted a colleague to model as the angler. I art directed the studio shoot, with the final backdrop composited in Photoshop to complete the scene.
The subscription advert made a strong visual impact in the magazine and received positive in-house feedback.
Publisher: Bauer Media
Leigh Johnson Creative 