Collaborating with both Trout Fisherman and Trout & Salmon magazines editorial teams I co-designed a standalone 200 page fly-tying book, from concept through to final product. Featuring tools & materials, essential techniques and step-by-step sequences, everything a beginner or more advanced flytier needs to get started is inside. Colour coded for easy navigation, there are sections covering flies for stillwater trout, river trout & grayling and salmon & sea-trout. A bespoke cover image was shot for the book to reflect a high-end aesthetic and highlight the striking colours of the fly patterns.

Client Bauer Media