In a bid to protect the environment from litter and prevent local wildlife from becoming entangled in broken leader material, Trout Fisherman magazine established the Bankside Clean-up Campaign. Aimed at anglers fishing smallwaters and stillwater reservoirs, I created a promotional poster for placement in fishing lodges to raise awareness, and bin signage encouraging safe disposal of broken leader. To further promote the campaign supporter’s keyring and window stickers were produced.

Client Bauer Media