The magazine’s official YouTube channel was in need of a refresh to clearly define and update available content. Firstly I reorganised the existing videos into categories reflecting the magazine’s editorial sections. For clearer signposting I created branded screenshots utilising the same section colour coding plus titles.
In developing new video content for the channel I established an “Issue trailer” series by creating an easily updated video template. This joined the digital sampler pdf and official website’s latest issue page as part of a multi-channel solution to further promote the magazine.
With the Troutmasters Senior Final 2018, I briefed one of the magazine’s outdoors photographers to capture a range of footage from which I edited together a highlights/promotional video for the event.
Video Categories
Client Bauer Media
Leigh Johnson Creative 