Join me on a deep dive into the world of newsstand brands as I explore my design processes. Spanning editorial, branding, merchandising, display, web and digital design disciplines, there’s something for everyone.
Trout Fisherman: 500th issue editorial campaign
Celebrating an editorial milestone with a series of design-led features that reel in readers
Scope: Editorial Design • Art Direction • Campaign Strategy • Archival Research
Trout Fisherman: “Deadly Duos” Underwater cover
Making a splash on the newsstands and in the studio, with a bold art directed cover
Scope: Editorial Cover Design • Art Direction • Studio Photography
Hardy 150: Anniversary feature
Trout & Salmon magazine celebrates a benchmark with famous tackle brand Hardy
Scope: Editorial Design • Art Direction • Picture Research • Video Thumbnails
British Fly Fair International: Event graphics
Exploring Trout & Salmon magazine’s exhibition graphics at BFFI 2025
Scope: Display Graphics • Art Direction • Branding
Save Our Reservoirs Campaign
Launching an initiative to increase attendance at Stillwater Trout Fisheries nationwide
Scope: Editorial Design • Art Direction • Campaign Strategy • Branding
Trout Fisherman: Magazine redesign
Following the evolution of a newsstand brand through two redesigns
Scope: Editorial Redesign • Art Direction • Branding
Bankside Clean-up Campaign
An environmental campaign to keep trout fishery banks clean
Scope: Editorial Design • Display Graphics • Art Direction • Campaign Strategy • Branding
Trout Fisherman: YouTube channel refresh
Branding and restructuring of a social platform
Scope: Social Media • Art Direction • Branding
248 Modern Flies and How To Tie Them
Launching a comprehensive guide to tying your own fishing flies
Scope: Editorial Design • Book Design • Art Direction
40 years of Troutmasters Competition
Celebrating Europe’s largest fly-fishing competition as it enters it’s fourth decade
Scope: Editorial Design • Display Graphics • Art Direction • Campaign Strategy • Video Editing
Trout Fisherman: Website redesign
Rebranding for a new website platform
Scope: Website Redesign • Art Direction • Digital • Branding
Trout Fisherman: Magazine subscription photo shoot
Modelling an angler for a series of seasonal magazine subscription advertisements
Scope: Advertising Campaign • Editorial Design • Art Direction • Studio Photography
Flymasters Competition
Branding a fly-tying competition judged by Fly Dresser’s Guild Chairman Peter Gathercole
Scope: Editorial Design • Art Direction • Branding
“Multi-fly set-ups” editorial series
A studio shot instructional series for fly-fishing all-year round
Scope: Editorial Design • Art Direction • Studio Photography
Delivering an e-newsletter series
Establishing a series of targeted trade industry e-newsletters
Scope: e-newsletter • Art Direction • Campaign Strategy • Branding
Leigh Johnson Creative 